Sydney-based Cloud Insurance is developing Opt Out, an app that will put data access controls in on the spot, "automates data access permissions" and streamlines users' ability to "invoke de-identifications rights," The Australian Business Review reports. “We need to reassure the public that privacy is not dead,” said Cloud Insurance's Joanne Cooper. “Privacy is the third and missing leg of a three-legged stool and in the current digital environment we have to make consent, whether you opt in or opt out, central to the topic,” she said. The app ultimately aims to "simplify a complex aspect of the internet by making it easier for internet users to make informed decisions and regain control of their digital footprints," the report states.
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