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Daily Dashboard | New advertising tracking solution helps companies collect first-party data Related reading: The rise of US state-level BIPA: Illinois leads, others catching up

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A patented solution by new advertising technology company FullThrottle intends to collect 10 times more data than browsing cookies, Gizmodo reports. Chief Product Officer Amol Waishampayan said the technology helps companies gather data on their own customers, when they willingly consent to being tracked. “We’re turning brands into first-party data farmers, rather than letting them scavenge around looking for third-party data,” Waishampayan said.
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