A recent tweet by Netflix, attempting to playfully point out some users had watched a Christmas program many days in a row, created user backlash in highlighting some of the company’s data collection and analysis capabilities, ZDNet reports. While there is no confusion that Netflix collects data on its more than 100 million customers to drive analytics, make recommendations, and improve its services, the tweet prompted some to question the nature of how the data is used. One Twitter user responded, "My personal viewing habits are not fodder for tweets." A spokesperson for Netflix told the Daily Dashboard, "The privacy of our members' viewing is important to us," adding, "This information represents overall viewing trends, not the personal viewing information of specific, identified individuals."
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