Nearly 50 class actions filed over Meta Pixel’s video tracking

Consumers have filed nearly 50 proposed class-action lawsuits against dozens of companies since February claiming Meta Platforms' Pixel video tracking tool shared video consumption data without consent, Bloomberg Law reports. The suits allege companies that host videos — including news outlets and streaming services — are in violation of the federal Video Privacy Protection Act. Lieff Cabraser Heimann & Bernstein Partner Douglas Cuthbertson said it’s important “that people can watch what they want to watch and not have the whole world know about it and have it be monetized and exploited and correlated and aggregated with other data.”