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Canada Dashboard Digest | NDP: Changes to CASL could result in an increase in spam messages Related reading: ICO's Denham says enforcement priorities won't change

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The New Democratic Party has voiced concerns over recommendations from a House of Commons committee to amend Canada’s Anti-Spam Law, CTV News reports. A report from the House Industry, Science, and Technology committee is calling for a clarification of the definition of “commercial electronic messages” and to examine the costs of complying with the law. The NDP fears the potential changes could result in an increase in the number of spam messages individuals could receive. “There’s no doubt that this piece of legislation is so germane to their life that it can be easily overlooked, but at the same time could have some of the most severe consequences for them, their family, and their businesses,” said NDP Innovation Critic Brian Masse.
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  • comment Derek Lackey • Jan 2, 2018
    The Direct Marketing Association of Canada agrees that the NDP approach is practical and respectful of all concerned.  Email is a great marketing tool that "legitimate businesses" have heavily abused for too long. If we keep doing what we are doing for the next 3 years, the average user will be afraid to open their inbox. And email will be lost as an effective tool when used properly. That includes receiving consent, or having a darn good reason (implied consent) to email an individual. CASL will save email marketing as a tool, if we let it. Start tinkering and watering it down...
    
    SPAM is defined as "unwanted" email. And people running our leading retail chains (for example) believe they can do whatever they want (like send 4 emails a day for 7 days straight). For many, a good percentage of those emails are unwanted, therefore are SPAM - whether or not the retailer likes to admit it. They think their emails are better than the malicious once sent by Nigerian Princes, but they are not. SPAM = UNWANTED, even if they are coming from a "legitimate business".
    
    We hope Minister Bains sees the wisdom of Brian Masse's perspective. Put the enforcement tools in place and help businesses clean up their practices. For the good of us all.