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Daily Dashboard | NAI recommends location data controls Related reading: Notes from the IAPP Europe, 10 July 2020

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The Network Advertising Initiative has released a set of recommendations on consumer location data, The Wall Street Journal reports. The group advises advertisers strengthen controls on location data provided to government units, prevent governments from attempting to identify individuals, and provide stronger disclosures on data use. Also, in a statement, the NAI says Apple’s update requiring consumers to opt-in to personalized advertising on an app-by-app basis will “create unnecessary confusion” for consumers and “economic hardship” for app developers.
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