The Network Advertising Initiative has published its “2020 Code of Conduct.” The document has been updated to include offline data and advertiser customer database information under the scope of tailored advertising. The NAI also expanded opt-in consent for ad delivery and reporting for precise location information. “Consistent with the California Consumer Privacy Act the NAI’s 2020 Code raises the minimum age for targeting audiences from 13 to 16,” NAI President and CEO Leigh Freund said in a statement. “The Code also introduces first-of-a-kind requirements to increase transparency for political audience targeting, requiring NAI members to disclose the political audience segments they use for Tailored Advertising.” The NAI will provide training and education ahead of the code’s Jan. 1, 2020, implementation date.
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