The Network Advertising Initiative announced its email-based consumer choice mechanism went live, ensuring consumers can opt out of targeted advertising based on hashed versions of their email addresses, according to an NAI news release. “Any shift to hashed email addresses as identifiers must come with robust privacy protections,” NAI President and CEO Leigh Freund said. “Our members will continue to focus on consumer privacy when evaluating any potential replacements for cookies and mobile ad IDs.”
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