MoviePass CEO Mitch Lowe now says he misspoke when he described the ways his company is tracking users during the Entertainment Finance Forum on March 2, Variety reports. Lowe stressed that in the future, customers will have the ability to opt in to the company's location-based marketing offers and said, “I said something completely inaccurate as far as what we are doing,” adding, “We only locate customers when they use the app.” According to Lowe, the MoviePass app only uses location data on two occasions: when customers are checking for movie theaters in their area and again to verify when a customer checks in to a theater.
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