Reuters reports data protection regulators in nine EU countries have received complaints regarding Google's data use for online advertising. The complaints were filed in Belgium, Bulgaria, the Czech Republic, Estonia, France, Germany, Hungary, Italy and Slovenia. All the complaints focus on Google's use of real-time bidding, which is a practice used by many big tech companies. “The real-time bidding advertising system may be broadcasting the personal data of users to hundreds or thousands of companies. This advertising method clearly breaches the [EU General Data Protection Regulation],” said Eva Simon, advocacy officer at campaigning group Liberties, which is coordinating the complaints. Each grievance carried similar accusations to the complaint from web browser Brave two weeks ago that forced the Irish Data Protection Commission to open an investigation into Google.
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