IBM and Mastercard are joining forces to launch Truata, a “data trust” designed to help companies comply with the EU General Data Protection Regulation, the Financial Times reports. Truata will assist companies with the anonymization, management and analysis of their data to help ensure they are not in violation of the GDPR. Truata will be set up as a data trust in Dublin under Irish law. Mastercard will be one of the first clients to use Truata, and, the report states, three other companies will help get the data trust off the ground once the GDPR goes into effect. Felix Marx, who formerly worked for Mastercard, will become Truata's chief executive. (Registration may be required to access this story.) 
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