Many of the startups that collect significant amounts of user data are Israeli, GO Digital Marketing owner and founder Adir Regev said in a report from The Jerusalem Post. “I think that about 50 percent of the startups are coming from Israel,” he said. “We’re very good at analytical advertising, and we’re very good at surveillance. You put those together and we become very good at predicting which products you will buy.” He added that many consumers are unaware of the true extent of companies’ data collection, and that “privacy has all but lost,” the report states. “People don’t realize that most of their lives are digitalized in places that we don’t think of,” Regev said. “Even when we’re not posting on Facebook, companies are tracking what we’re doing, not just online but offline.”
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