Following Apple’s update to the iPhone operating system, marketing apps can now keep tabs on users’ of Bluetooth-based iBeacon app even if the app is closed, and marketers are thrilled with the change, NPR reports. “It was the announcement everybody was waiting for,” said industry insider Doug Thompson. But Seattle-based technologist and writer Garrett Cobarr said, “As a privacy researcher, I always get nervous when marketers are celebratory about something.” Cobarr said users would assume an app wasn’t tracking them if they had turned it off, and the fact their location is now still being tracked would “surprise most people and perhaps unnerve them.”
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