In a piece for MarTech Advisor, Ziff Davis B2B Editor Neha Pradhan spoke with a group of marketing executives to hear their recommendations on increasing return on investment while still complying with the California Consumer Privacy Act. The executives touched on improving respect for consumer data, CCPA-compliant consumer targeting practices, consumer transparency, planning data governance scalability and more. "We’re in a new global frontier where addressing the data rights, transparency and interest of individuals has become more than compliance and executive-level imperatives — it’s just good business," Alyce Head of Product Joshua Herzig-Marx said.
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