Last week, Facebook announced it was unveiling a new set of user privacy controls. The move comes a month after the IAPP Global Privacy Summit, where Facebook CPO Erin Egan said, “If people are surprised, that’s not good for me.” What did she mean, exactly? This post for Privacy Perspectives looks at the promise of surprise minimization and how, “in a Big Data and Internet of Things world where providing users with notice and choice can prove difficult,” it “is becoming a powerful tool businesses can use to help engender trust with consumers while avoiding the ire of regulators.”
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