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Daily Dashboard | Luxury brands changing digital marketing techniques and more adtech updates Related reading: MOU between DPAs: Brazil, Spain to collaborate on data protection governance

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  • Vogue Business reports luxury brands are turning away from traditional digital marketing using first- and third-party cookies to using zero-party data, information a consumer willingly provides through a relationship with the company. "Anything that makes consumers feel like they have a one-to-one relationship with a brand is going to be the future of this space," NYU Stern School of Business Assistant Professor of Marketing Jared Watson said.
  • Data from ad security monitoring company Confiant says some advertising technology firms are continuing to collect data without consent under the EU General Data Protection Regulation, Digiday reports. Confiant said on an average day this spring and summer, 500,000 online ad impressions in Europe contradicted consumers' data collection choices. 
  • In an op-ed for Ad Exchanger, Blis CMO Diane Perlman said the digital advertising industry needs to "embrace the opportunity to use privacy-compliant, anonymized consumer data sets and find more respectful ways to engage target audiences." 
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