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Daily Dashboard | Location-based advertising expected to expand Related reading: Evolving privacy law 'exciting' for IAPP Westin Scholar

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The Wall Street Journal reports on the potential increase in mobile app access and profit from available user location data. When a user shares location data with an app, the user often inadvertently allows the app to sell the data to data vendors. While personal data is often fragmented in such instances, the article states that as the ability to track users expands, so too does the possibility of exposing user location data. While advertisers spent $16 billion on location-targeted ads for mobile devices in 2017, research from BIA/Kelsey estimates that firms will increase spending to $32.4 billion by 2021. (Registration may be required to access this story.)
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