One of the major mistakes companies often make when preparing for a data breach is taking a one-size-fits-all approach. Unfortunately, the reality is that no data breach is the same, and there are a wide variety of unique circumstances that need to be accounted for in a data breach response plan. The best example? The Ashley Madison breach. In this exclusive for The Privacy Advisor, Michael Bruemmer, CIPP/US, shares strategies you can employ to protect your brand. Looking at several unconventional breaches, he writes, “From the motivations of the attackers to the potential impact on customers, there are several lessons that organizations and individuals can learn from these examples.”
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