Broadband carriers have filed a lawsuit in the U.S. District Court for the District of Maine arguing a privacy bill that would require internet service providers to get explicit consent before using consumer information for ad targeting violates free speech rights, MediaPost reports. “Maine cannot discriminate against a subset of companies that collect and use consumer data by attempting to regulate just that subset and not others,” the organizations’ complaint states of the bill, effective in July. They also argue the bill is inconsistent with federal policy.
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