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Privacy Tech | Israel-based Prifender named most promising startup at P.S.R. Related reading: In the weeds with new privacy tech





Growing startups were given a chance to shine during the IAPP’s annual Privacy. Security. Risk. conference held at the San Jose Marriott and San Jose Convention Center earlier this month.

During the event, the IAPP held its first-ever Emerging Privacy & Security Technologies Tech Fair within the Exhibit Hall of the Convention Center. Attendees were able to visit with the six competing tech vendors, and then vote for the most promising startup within the privacy and security industries.

After the responses were tallied, the winner of the inaugural IAPP Tech Fair vote was Israel-based startup, Prifender.

The small company is creating a platform that combines cyber forensics with advanced data searches to assist companies in tracking their data asset usage across an organization, while helping to detect certain data subjects, and identifying data flows across a company.

Prifender CEO Nimrod Luria was able to speak with many different attendees during the conference, and the conversations surrounding his company’s work was encouraging.

“The positive feedback was they finally have a tool that they can manage privacy with. Finally, they have a dashboard for privacy and technology to help them to be compliant with the new GDPR,” said Luria. “Many people asked us how do we comply with the new GDPR? We had brochures specifically with that, on how our product will help them be compliant.”

Most encouraging to Luria, however, is the fact the company is already working with the connections his company made during his week in California.

"The positive feedback was they finally have a tool that they can manage privacy with." -Nimrod Luria, Prifender

“All of the leads that we got were actual qualified leads, meaning we are now setting up demo sessions with the accounts. They were the Fortune 500 accounts, and they wanted to continue the discussion,” said Luria. “We are now scheduling sessions with them. It’s one-on-one with the Chief Privacy Officers, or a demo for the whole team. What I really liked, and was really unique about the conference, was that we got the decision makers from the privacy organizations. It was the top management that came to our booth.”

Luria’s experience in San Jose gives him insight into the benefits of going to conferences similar to P.S.R., and can speak to some of the hesitation some companies may have about making their first trip to a show.

“I think the thing for startup, the biggest concern is it will cost too much and they will get nothing for that,” said Luria. “You can spend thousands of dollars traveling, on the booth, and all the PR, and in the end, you will get hundreds of business cards, but nothing will really happen.”

Luria found P.S.R. gave Prifender a great opportunity to meet with high ranking privacy professionals in person, a task he said could be difficult in other conferences.

“The problem is that it would be really difficult even to approach them, because of the schedule or because you don’t have the right contact information,” said Luria. “What I liked about the conference was the opportunity to get one-on-ones, or talk to a team that is mainly doing privacy.”

And attendees weren’t the only ones Luria and Prifender were able to speak to; they also had time to talk with the other startups within the fair. Luria said his company spoke with PrivacyCheq, the startup finishing second in the voting, and other booths regarding its work. As a startup with roots in both Israel and the United States, Luria said his company was able to help other startups network within the Israeli markets.

After his experience at P.S.R., Luria said he and his company will return to future IAPP events. Which makes sense: As winner of the first Tech Fair vote, Luria and Prifender get their next IAPP conference booth for free. 


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