ISP lobbyists withdraw lawsuit against Maine's opt-in privacy law

Lobbyists who filed a federal lawsuit on behalf of broadband internet providers withdrew their complaint against the state of Maine over its opt-in privacy law, MediaPost reports. Maine’s law requires internet service providers to obtain their customers’ consent before companies can sell their data for targeted advertising purposes. The lawsuit, brought by four industry advocacy groups in 2020, claimed the law violated the First Amendment because it limited ISPs from collecting and selling user data but allowed online companies, such as search engines, to collect user data for targeted ads.