IAPP Westin Fellow Anokhy Desai, CIPP/US, CIPT, takes a deep dive into the Global Privacy Control as it continues to gain traction with privacy and compliance communities. Desai explores details of the GPC, its predecessor “do not track” and whether it is here to stay. “Consumers now have a greater awareness of online commercial tracking and greater loyalty to and trust in businesses that prioritize privacy,” Desai said. “The GPC comes at a time when do not track would have had the right environment to thrive.”
Full Story