Google and Facebook make 83% and 99% of their revenue, respectively, by selling ads, Politics Writer Gilad Edelman writes for Wired, but what if that wasn’t allowed? Basecamp Chief Technology Officer and Co-Founder David Heinemeier Hansson called banning targeted ads “the ultimate root-cause solution when it comes to privacy.” Individual user data enables companies to target ads and generate revenue, but Hansson said, “If you reduce the value of that data to near zero, then the entire incentive disappears.”
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