TVision is one of many new companies that pay viewers to use their facial recognition technology to measure how audiences are watching different shows, reacting to different advertisements, and engaging with their phone during their shows, The New York Times reports. With tools like these, companies are "just trying to understand where people really are and what they’re doing, what they’re watching, how are they interacting, and ideally after that, how is that changing their behavior or affecting their behavior,” said Omnicom Media Group Chief Research Officer Jonathan Steuer. While TVision does not collect, store or share data, privacy issues can still plague these kinds of programs, with the report citing Vizio's $2.2 million payout after a privacy suit. However, marketers say these tools add a quality to data that traditional rating schemes lack, the report adds. (Registration may be required to access this story.)
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