In an interview with Wired, Vesselin Popov, business development director at Cambridge University’s Psychometrics Centre, speaks on why there is still a chance to move toward better data protection practices, how he envisions the future of data privacy operations, and why a new social network should be started. When asked if data protection is too far gone to save, Popov said, “I think we're just at the start of trying to turn the boat and it isn't too late at all, I think there's still lots of avenues.” He noted that more work is needed to fully understand psychometric prediction data and that it could be “potentially very powerful,” adding, “I think we shouldn't throw the baby out with the bathwater, I think personalisation is a really good thing.”
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