In a column for MediaPost, Steve Smith writes that one of the upcoming battlegrounds in the mobile sphere “is not over accessing everyone everywhere but over very specific places and the people moving within them,” adding, “The indoor location market is suddenly about to boom.” According to ABI Research, within the next year there will be at least 25,000 mapping and indoor location technology installations across the globe as well as the handsets supporting such technology. An ABI director wrote, “Apple hasn’t made a big marketing deal on indoor with the new iPhone 5s, largely because the ecosystem isn’t in place yet.” But within the phone there “is a hardware platform that is now well-placed to support ‘always-on’ indoor location, sensor fusion and ambient intelligence.” Meanwhile, Apple’s new iOS7’s tracking capabilities—particularly its “Frequent Locations” function—and the new iPhone’s motion sensor chip are raising privacy concerns. Editor’s Note: The IAPP will host the web conference Brick-and-Mortar Is Back—Emerging Privacy Issues for U.S. Retailers on Thursday October 31.
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