As digitization continues to influence organizations’ business models, there has been a growing need for privacy professionals to become strategic advisors, Gartner reports. Gartner Director and Team Manager Stephanie Quaranta said privacy pros have seen their roles expand to cover the management of risk and help senior leaders understand the value of information. “Information is becoming the most valuable asset organizations hold, but that value can be trapped if organizations don’t understand how they should use that information,” Quaranta said. “Privacy executives can help navigate not only the regulatory environment, but increasingly, also questions about customer, board and other external expectations.” Gartner also offers advice on ways privacy pros can manage consumers’ privacy appetite, such as the creation of consumer-facing policies and stronger data rules with third parties.
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