Identity verification startup Persona has raised $17.5 million in Series A funding toward its platform that enables businesses and organizations to use a variety of documents — from government-issued IDs to biometrics — to verify a customer's identity, TechCrunch reports. “Persona’s target user today is any company involved in any kind of online financial transaction to verify for regulatory compliance, fraud prevention and for trust and safety,” the article states. “Persona’s main premise is that most companies are not security companies and therefore lack the people, skills, time and money to build strong authentication and verification services.”
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