At an Interactive Advertising Bureau event in London, Information Commissioner’s Office Head of Technology and Policy Ali Shah said the regulator will use its “full power” to bring advertising technology companies into compliance with the EU General Data Protection Regulation, Digiday reports. The ICO said many companies are not currently complying and, in June, gave six months for them to meet stipulations. “The window to sit back and see what happens has closed,” Shah said. Crownpeak Chief Product Officer Darren Guarnaccia said a lack of GDPR enforcement and limited resources at the ICO contribute to the “wait-and-see stance that some companies may be taking regarding (the) GDPR.”
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