The U.K. Information Commissioner's Office has served data analytics firm AggregateIQ with the first-ever formal notice under the EU General Data Protection Regulation, BBC News reports. AggregateIQ has been accused of processing citizens' data for "for purposes which they would not have expected." The ICO said the firm had been gathering data before the May 25 GDPR implementation date; however, the agency believes AggregateIQ has continued to retain and process the information since the law has gone into effect. The firm has had ties with both pro-Brexit campaigns and Cambridge Analytica and plans to appeal the ICO notice.
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