The U.K. Information Commissioner's Office sent Experian an enforcement notice ordering the company to change the data-handling processes for its direct marketing services. The agency has given Experian nine months to comply with the notice or it will face financial penalties under the EU General Data Protection Regulation. An ICO investigation found Experian, Equifax and TransUnion were "trading, enriching and enhancing" personal data without consent. While Equifax and TransUnion enhanced their marketing practices, the ICO found Experian's efforts to be insufficient.
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