The U.K. Information Commissioner’s Office has endorsed the use of “just-in-time” notices in its new code of practice, according to an ICO blog post. The agency said the notices, consisting of video messages or other forms of communication, can help companies receive the consent they need to process personal data correctly. The ICO said organizations should not restrict privacy notices to a single document or page on their websites. “Often, and particularly when on an organisation’s website, people will provide personal data at different points of a purchase or interaction. When filling out a form people may not think about the impact that providing the information will have at a later date. Just-in-time notices work by appearing on the individual’s screen at the point where they input personal data, providing a brief message explaining how the information they are about to provide will be used," the ICO said.
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