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Daily Dashboard | IAB Tech Lab report highlights advertisers' concerns with Google's Privacy Sandbox Related reading: Notes from the Asia-Pacific region, 3 May 2024

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IAB Tech Lab published a report analyzing challenges the advertising industry may face in adopting Google's Privacy Sandbox. The major concerns for advertisers identified in the report are essential event-based metrics, brand safety, on-browser computing implications and a lack of consideration for commercial requirements. With the release of the report, IAB opened a public comment period for stakeholders until 22 March.  
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