IAB Tech Lab found challenges advertisers will face while testing Google's Privacy Sandbox, MediaPost reports. The sandbox reportedly faces difficulties supporting "high-value" advertising formats, such as digital video and "competitive ad separation." IAB also shared concerns that involve brand safety and traditional ad fraud.
IAB identifies issues with Google's Privacy Sandbox during testing
RELATED STORIES
Notes from the IAPP Canada: DPAs to gather for 46th Global Privacy Assembly
Presidential election 2024: Where the candidates stand on privacy and AI governance policy
A view from DC: US government builds AI governance through policies, panels and procurement
Ontario IPC's Transparency Challenge submissions showcase personal data utilization
Notes from the Asia-Pacific region: Facial recognition in focus for NZ
