IAB Europe updates post-third-party cookie guide

IAB Europe published the latest version of its guidance and recommendations for digital advertisers' path forward following the third-party cookie phaseout. The third-edition guide outlines the alternative solutions to address Google's amended plan to curtail the use of cookies by 2023. IAB Europe Marketing & Industry Programmes Director Lauren Wakefield said the guide aims to "help our members embrace these changes" while ensuring advertising technology companies "continue to collaborate, innovate and deliver on the solutions."