Interactive Advertising Bureau Europe and IAB Tech Lab have updated the technical specifications within their Transparency & Consent Framework, MediaPost reports. IAB Europe CEO Townsend Feehan said the updates will “provide a little more granularity and more specificity” to consumers. The updated framework now allows publishers to ask for individuals’ consent when they use their data for 12 purposes. Originally, the framework only listed five data activities for user consent. Publishers also have the ability to restrict ad tech companies’ use of data. Stakeholders will have 30 days to submit feedback to the IAB. The finalized specs are expected to be released this summer.
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