IAB Europe and IAB France launched The Post Third-Party Cookie Taskforce to ensure European input on the evolution of digital advertising. The task force will promote “home-grown” European ideas and submit feedback on post-third-party advertising proposals. “Providing users with choices that they can make with confidence based on information is the key to ensuring a fair and transparent advertising industry that can sustain the open internet we know today,” the groups said in a news release.
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