Digiday reports on the ways the ePrivacy Regulation could affect publishers, especially after a group of publishers asked the European Parliament to re-evaluate portions of the rules earlier this year. Publishers are concerned the European Commission’s suggestion to have users opt in or out of cookies in their browser settings could result in the companies having to pay browsers to whitelist their sites. “The ‘browser supremacy’ will give a gatekeeper role to browser providers, who mainly come from the U.S. or belong to U.S. platforms,” BILD Managing Director Stefan Betzold said. “This might have major effects on the open and free advertising-financed internet in the long term.” A debate has also ensued as to whether the ePrivacy Regulation would favor the data collection efforts of large tech companies, such as Google, Facebook and Amazon, over those of the publishers.
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