In a blog post for Gigya, SAP Customer Data Cloud Senior Product Marketing Manager Ratul Shah writes how companies can win more market share and consumer trust by turning data transparency into a business pillar. While compliance with the EU General Data Protection Regulation was driven by need, some companies have turned compliance into an opportunity to connect with consumers. Reflecting on an IAPP web conference Shah moderated, "Compliance and Marketing Collaboration: A Winning Approach in the GDPR Era," he examines company examples where compliance with the GDPR led to increased consumer trust and comfort.
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