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Daily Dashboard | How publishers are taking different approaches to CCPA compliance Related reading: Global News Roundup: Feb. 23–March 1, 2021




Digiday reports on the different approaches publishers have taken to comply with the California Consumer Privacy Act. The New York Times only sends targeted advertisements to users who have opted out of the sale of their data via contextual signals and first-party data rather than having their ad space sold on real-time ad marketplaces. CafeMedia has taken a different approach, allowing third-party vendors to determine how data would be used when an individual opts out.
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