Comprehensive data privacy laws and new advertising technology standards limit companies’ ability to combine their first-party audience information with third-party data. Perkins Coie Data Privacy Counsel Arsen Kourinian, CIPP/A, CIPP/C, CIPP/E, CIPP/US, CIPM, FIP, explores how laws, such as the California Consumer Privacy Act, and the actions of Apple and Google have affected adtech's ability to use data, as well as what businesses should do to adjust to these changes.
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