The reliance on and prevalence of third-party cookies as means to track users across the internet has proven to be an invaluable tool for the advertising industry. However, those days are winding down in favor of a privacy-first approach. In the first of a two-part series looking at some specific areas of the third-party cookie conundrum, IAPP Westin Fellow Taylor Kay Lively explores the current legal and regulatory developments impacting the use of third-party cookies in the EU and the U.K.
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