"If data is the new oil, then analytics are the new refinery without which any modern business is unable to make informed decisions," writes Mode Analytics Head of Security and Privacy Rafae Bhatti, CIPP/US, CIPM. "However, data analytics and privacy are seldom assumed to go together. If media reports and regulatory actions are any indication, services and platforms that utilize or enable analytics have consistently been under scrutiny in terms of meeting reasonable privacy expectations." In this post for Privacy Tech, Bhatti looks at the conflict between data analytics and privacy, the consequences of ignoring them, and how analytics and privacy can coexist, as Bhatti offers real-life examples his company, Mode, has put into practice.
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