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Asia-Pacific Dashboard Digest | HKBN Faces Suit for Contacting User After Opt-Out Related reading: MedData data breach lawsuit settled for $7M

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The Hong Kong Broadband Network (HKBN) finds itself in legal hot water after it allegedly called a user for marketing purposes after the customer had already submitted an opt-out request, a move which violates the Personal Data (Privacy) Ordinance, The Standard reports. While HKBN has pleaded not guilty, arguing that the call was of the “after-sales service” variety “and not a direct marketing effort,” the prosecution is thus far not impressed. "It's not a must to notify (the plaintiff) with phone calls," said Magistrate Debbie Ng Chung-yee. "Letters would suffice." The case is expected to be decided 9 September.
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