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Stores are using a “state-of-the-art, heat-sensitive, in-store surveillance system” to monitor what consumers purchase and their in-store movements, sparking concerns from privacy advocates, South China Morning Post reports. At least one company selling the technology contends “the system ensured better privacy than standard in-store surveillance cameras because shopper's faces are not identified,” the report states. Privacy advocates have said the new technology violates consumers’ privacy rights because it collects data without informing customers or providing an opt-out.
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