AdAge reports on the European Parliament’s vote on “the introduction of the harsh new Data Protection Regulation,” scheduled for October 21, suggesting it will place the “battle between Big Data and individual privacy” front and center. With such organizations as the World Federation of Advertisers and the Industry Coalition for Data Protection “furiously lobbying ahead of the vote, hoping for a lighter-touch regime to protect the interests of business,” the report notes that while this month’s vote is not the last step in the process, “it is a key step in determining the outcome.”
Full Story