In order to ensure it is compliant with the EU General Data Protection Regulation, Google will soon be asking web publishers to obtain consent on its behalf when using their technology for sending targeted ads to European users, The Wall Street Journal reports. While Google will gather consent for its website, as well as Gmail and YouTube, the tech company wants any third-party website and app using its technology to gain consent. Google will let those publishers use their own forms for the process but wants those companies to keep consent records while giving users clear instructions if they wish to opt-out. (Registration may be required to access this story.) 
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