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Daily Dashboard | Google testing third-party cookie replacement Related reading: Notes from the IAPP Europe Managing Director, 5 June 2020

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Google is testing its “Privacy Sandbox” plan to replace third-party cookies with advertising technology companies, Digiday reports. Google said it is “an early-stage concept” and evaluating viability “via small-scale real-world experiments conducted by exchanges and bidders.” The company said it welcomes advertising industry partners to provide input on these “experiments that minimize user data sharing and better protect user privacy.” Digiday also reports The Washington Post is exploring what comes after the elimination of third-party cookies.
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