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Daily Dashboard | Google technology can authorize transfer of data without cookies Related reading: Notes from the IAPP, May 20, 2022

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A patent granted to Google by the U.S. Patent and Trademark Office describes a web browser-based system that can authorize the transfer of data within a network without using cookies, MediaPost reports. Under the system, data can be stored indefinitely or purged and web browsers can prevent domains from accessing data of other domains. “The technology and processes described in the patent would support the advertising industry’s shift to cookieless (advertising) targeting,” the report states.
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