Google Privacy Sandbox's impact on the ad industry

MediaPost reports Google's Privacy Sandbox is a "radical departure" from the way the advertising technology industry works today and its impact remains to be seen. The recently created IAB Tech Lab Privacy Sandbox Task Force will explore the digital privacy implications. IAB Tech Lab CEO Anthony Katsur said, "There's still a significant amount of misunderstanding on how it works. Not because Google isn't making an effort, but there's a lot of ground to cover."